ELECTRIC.IE • The Magazine & Website for the Irish Electrical Industry • 23 Industry News ABB lays the foundations for a future of smarter, reliable, and emission free mobility, accessible by everyone, everywhere. ABB offers a total EV charging solution from compact, high quality AC wallboxes, reliable DC fast charging stations with robust connectivity, to innovative on demand electric bus charging systems, we deploy infrastructure that meet the needs of the next generation of smarter mobility. ABB Ability™ connected chargers enable fast global service and proactive maintenance. ABB has years of experience in creating, installing and maintaining charging infrastructure, including several nationwide charger networks. Before joining ABB Ireland as Market Development Manager, E-Mobility in May 2023, Keith Colton spent over twenty years working in the Irish Motor Industry throughout various roles in Sales, Service and Marketing. Q: How did you first become interested in electric vehicles? A: While studying Transport Engineering and Automotive Management in DIT Bolton St (Now TUI) I got experience of the future of automobiles with Hybrid Technology. I always had an interest in the progress of automotive technology throughout my career and requirements for ef ciency have become increasingly signi cant as we look to decarbonise the transport sector. Personally, sustainability has become important to me in my daily life and I see EV as the logical step for the evolution of the automobile industry. Q: What attracted you to ABB? A: I wanted to work at the forefront of EV technology and help actively drive its’ adaptation. ABB are a global leader with their sponsorship of Formula E and a technology partner to Ionity. There is massive potential to be part of a team that can make a real impact. Q: How do you see eMobility developing in Ireland? A: As Ireland look to meet targets under the government’s climate action plan I believe it will become increasingly important. EV sales in Ireland have jumped to almost 50% year on year with EV’s outselling diesel vehicles in April of this year. Infrastructure needs to keep up so that people can enjoy and use their cars in the same way as they would with their ICE alternatives. Charging operators need to access high speed charging equipment to meet the demands of their customers and eet operators require support as they look to electrify their vehicles. Q: What does the future look like? A: Very exciting! ABB are appointing channel partners so we can better serve the market. There is increased demand for High Speed Charging and there are various new products coming online such as the Terra360 World’s fastest charger that is capable of charging 2 vehicles at max180 kW simultaneously. There are also high voltage solutions for depot charging. On the domestic charging front, we are looking to increase the supply of our range of AC Home chargers. Keith is especially looking forward to showcasing ABB’s Terra AC wallbox "The Terra AC wallbox is easy to install and use, it will integrate seamlessly with the digital lifestyle of today’s consumers, allowing them to ef ciently manage their energy usage and contribute to a greener society for today and future generations,” he explains. ABB Ireland have put together useful video guides regarding the Terra AC charger and its components. You can nd these guides by quickly scanning the QR code on the opposite page. Mapping the future of E-Mobility
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