ELECTRIC.IE • The Magazine & Website for the Irish Electrical Industry • 61 LI nE dDuVsAt rNy CNE e w s BEX GROUP Unveils New Identity Accelerating Building Electrification Strategy Irish electrical products specialist LED GROUP has rebranded as BEX GROUP (Building Electrification Experts), marking a significant step in the company's evolution as it strengthens its position in the growing building electrification market. The new identity brings together the group's established brands — ROBUS, FuseBox and ATC— under a unified platform designed to address increasing demand for energy-efficient and low-carbon building solutions across residential, commercial and industrial sectors. Operating in more than 40 countries, BEX GROUP's portfolio spans lighting, circuit protection and electric heating technologies, reflecting the expanding role of electrification in the built environment as governments, developers and building owners pursue net-zero and energyefficiency targets. The rebrand comes at a time when electrification is emerging as a key driver of building design and refurbishment strategies, fuelled by tighter regulations, rising energy costs and growing investment in sustainable infrastructure. By consolidating its specialist brands under a single group identity, BEX GROUP aims to provide greater market visibility, operational scale and a more integrated customer offering. Headquartered in Dublin, the business employs more than 300 people across its international operations, supported by offices, warehousing and logistics facilities throughout Europe, the Middle East and Australasia. The launch also reflects a period of sustained growth for the company. Recent milestones include the acquisition of circuit protection specialist FuseBox in 2023 and electric heating manufacturer ATC in 2025, alongside continued investment in infrastructure, customer support and international expansion. Looking ahead, BEX GROUP is expected to continue pursuing Formerly LED GROUP, the business brings together ROBUS, FuseBox and ATC under a single platform focused on sustainable buildings, energy efficiency and long-term growth. both organic growth and strategic acquisitions as it builds its presence within the rapidly evolving building electrification sector. The company is supported by funds managed by the Power Opportunities strategy of Oaktree Capital Management, which provides backing for its long-term expansion plans. Commenting on the launch, CEO Mick G. Slein described the move as an important milestone in the company's development, creating a stronger platform for innovation, future acquisitions and continued support for customers navigating the transition towards electrified buildings. As electrification increasingly shapes the future of the built environment, BEX GROUP's new identity signals its ambition to become a leading player in delivering the technologies and expertise required to support that transition.
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