30 ELECTRIC.IE • The Magazine & Website for the Irish Electrical Industry • WEW Waveform Electrical Wholesale Going the Extra Mile for Ireland’s Electrical Industry What sets WEW apart is its ability to respond quickly when production is on the line. Known as the go-to wholesaler during unforeseen breakdowns, WEW carries substantial stocks of cable and cable management systems, switchgear and distribution, lighting, energy solutions, heating and ventilation, industrial controls, workwear, tools, and site supplies. The company also operates a large cable bay with cutting equipment, ensuring contractors get exactly what they need without delay. Among the trusted brands on their shelves are Schneider Electric, Hager, Source, DeWalt, Fluke, Ecovolt, EI Electronics, Wiska, Click, Rointe, CESCO, Source SGD, Luceco, GARO alongside a wide selection of products covering industrial automation, power systems, and contracting supplies. A Business Built on Relationships and Experience Founded in 2016, Waveform Electrical Wholesale (WEW) has steadily built a reputation as one of Ireland’s leading national electrical wholesale distributors. From its base in Ashbourne, Co. Meath, the company has become a trusted partner for both contractors and industry end-users, supplying everything from everyday electrical essentials to specialised products that keep the wheels of manufacturing and process industries turning. The partnership between Bill Hopkins and Robert Sutton was forged through years of working together in Ireland’s electrical sector. Both men had been influenced by the late Brian Lynch of Demesne Electrical, whose emphasis on customer service and strong supplier relationships left a lasting mark on their approach to business. By pooling their experience in electrical distribution, technical sales, control, design, and manufacturing, they launched WEW with a clear focus: delivering dependable service backed by deep technical knowledge. L to R: Jake, Jonathan, Zach, Pat, Rob, Danny, Charlene, Bill and Vinnie. An extensive Lighting Showroom. Ashbourne's No. 1 Electrical Wholesaler.
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